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Full report
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2018
kent
property
market

THE ANNUAL GUIDE
TO INVESTMENT &
DEVELOPMENT IN KENT

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Welcome

Now in its 27th edition, the Kent Property Market Report provides an invaluable insight and analysis of the performance of the area’s property by sector and the key projects supporting the county’s growth and economic development.

The Kent Property Market Report is produced by the Economic Development Division of Kent County Council in partnership with Caxtons Chartered Surveyors and Locate in Kent.

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market
overview

The UK economy has proved relatively resilient over the last 12 months despite the backdrop of uncertainty around Brexit and the prospect of trade wars. Overall economic output is expected to show growth around 1.4% for 2018 as a whole.

However, there are wide variations in the performance of individual sectors of the economy. UK property reflects the disparities in the wider economy. The UK All Property Total Return for 2017 was 9.6%, more than double the previous year (MSCI). Despite the positive performance recorded in the office and - in particular - the industrial sector, the All Property year end outcome was diluted by a weak retail sector.

1

Business parks:

Across the UK and especially in the south east, the business park market has seen strong letting activity. Demand from traditional business/professional services remains robust, with a marked increase in demand from technology, pharmaceutical and medical sectors. Despite buoyant activity, rents across the south east have generally softened due to smaller scale needs and as a function of the development pipeline now delivering new space to the market. Kent generally follows these south east trends.

2

Town centres:

The town centre office market continues to perform well. Nationally, there was increasing take-up from companies seeking to locate in quality town centre locations with the benefit of high skilled labour and transport infrastructure. Growing levels of freelancing and start-ups are adding to demand. The Kent market reflects this. Overall average prime rents across the county grew by 4% over the year to the end of H1 2018. This follows strong growth over the previous two years; rents now stand 16% ahead of the pre-financial crisis peak. (source: Caxtons).

3

Industrial:

Nationally, the industrial market has been the strongest performing sector over the last two years. Shortage of stock combined with rental growth has combined to deliver both capital and income returns. Similarly, in Kent prime rents are rising by an average of 4.4% to the end of H1, twice the long run mean. The county has seen a number of significant lettings, as well as buoyant activity at the smaller end of the market.

4

Retail:

The retail sector has faced challenges with further high street name failures. Kent has seen prime high street rents dipping 2.7%, losing some of the gains made in 2016/7. However, Kent also illustrates many success stories as town centres are re-invented in this period of change with Phase 1 of Legal & General’s £53m St James leisure and retail development opening in Dover and Spirit of Sittingbourne regeneration having reached its first milestone this year.

5

Residential:

Nationally the housing market has seen another year of low turnover. Economic and political uncertainty and increased costs at the upper end of the market, has taken its toll on home moves. The new homes market remains buoyant however, supported by the Help to Buy scheme. Kent saw the completion of 7,800 new homes, a 7.3% net increase in the number of new dwellings in the 2016/7 financial year, just 4.6% shy of the pre-financial crisis peak. With a sharp upturn in the number of units with planning consent or in the planning pipeline, numbers are expected to rise further in the coming years.

Commentary

This year’s report features Kent’s garden settlements, with a focus on Ebbsfleet Garden City, Otterpool Park Garden Town near Hythe and Chilmington Garden Village near Ashford.

ECONOMIC DEVELOPMENT

This section features current and planned developments across Kent and Medway. It focuses particularly on Kent’s growth areas, the continuing regeneration of Kent’s coastal towns and Kent’s second Enterprise Zone (North Kent Enterprise Zone) as well as the existing and successful Enterprise Zone at Discovery Park.

The report also looks in detail at Kent’s rural property, tourism and the provision of green infrastructure. The Transport section highlights the significant Government investment in transport schemes across Kent. This includes updates on road and rail infrastructure.

strategic developments

These pages feature a comprehensive list of commercial sites and developments as well as planning information, useful contact details and location map.

insights

These are provided by a number of leading Kent property experts including Clague Architects, Cripps, DHA Planning, Handelsbanken, Kreston Reeves and the Royal Institution of Chartered Surveyors.